Logo Savvy is a book that showcases branding projects delivered by a collection of featured design firms such as: Pentagram Design, Soulsight, WOW Branding, Futurebrand, H2D2, alongside several others. There are quite a few interesting take away points from this book as well as a few lessons.
Branding is not Marketing. Design an authentic and differentiating Brand Promise + Align your company to be a Promise Delivery System (and nothing else) = Brand Success- WOW Branding
The take away I got from this book is the insight to the strategic and creative process and the execution served by the featured design firms. It’s good to see how other designers approach branding projects from different perspectives. Seeing that helps open up new avenues for creativity and new thinking lanes for myself as a designer.
This book is also a great source of inspiration. There is quite a lot of creativity packaged up inside the front cover. I recommend taking a peak.